AppLovin estimates that together, the companies could reach an estimated run-rate adjusted EBITDA of over $3 billion by the end of 2024. “We believe that together, AppLovin and Unity create a market leading business that has tremendous growth potential,” said Adam Foroughi, AppLovin CEO, in a press release. Unity CEO John Riccitiello said that he was interested in the deal with ironSource because it would give Unity developers more tools to grow and monetize their apps, but the company hasn’t yet responded to AppLovin’s offer, which would offer similar benefits for creators. Unity powers thousands of games across consoles, but when it comes to mobile apps, Unity supports games like Pokémon Go, Animal Crossing: Pocket Camp, Call of Duty: Mobile and more.
But there’s a catch: Unity would have to terminate its recent deal to merge with ironSource, an AppLovin competitor. A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion.
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